We build an empirical framework using search queries and organic click data which provides model-based guidance to SEO practitioners for keyword selection and web content creation. Specifically, we study how search characteristics (search query popularity, search query competition, search query specificity, and search intent) and website characteristics (content relevance and online authority) interact to affect the expected organic clicks as well as the organic rank a website receives from the search engine result page (SERP). It is often thought that content relevance is a key factor to improve the effectiveness of SEO Keyword Search Tools We find, however, that content relevance is an important factor in driving organic clicks only when the consumer is farther along in the customer journey and searching for ways to purchase a product. Whereas, when the customer is at the awareness stage and looking for product information, online authority is the key driver of organic clicks. This study reports the results of semi-structured interviews conducted to explore the factors affecting Jordanian listed firms' decisions on whether or not to have a corporate website and, if so, whether or not to use it in investor relations activities. Corporate interviewees noted that the decision to have an online presence was motivated by a desire to enhance the company's image and reputation, and the need to re-brand the company was often a key event triggering website adoption. Particularly important here were international influences, whether international partners, shareholders or competitors. However, in all cases, top management support was essential and played a key role in influencing the ways in which companies use their website

Feb 24, 2023

We build an empirical framework using search queries and organic click data which provides model-based guidance to SEO practitioners for keyword selection and web content creation. Specifically, we study how search characteristics (search query popularity, search query competition, search query specificity, and search intent) and website characteristics (content relevance and online authority) interact to affect the expected organic clicks as well as the organic rank a website receives from the search engine result page (SERP). It is often thought that content relevance is a key factor to improve the effectiveness of SEO Keyword Search Tools We find, however, that content relevance is an important factor in driving organic clicks only when the consumer is farther along in the customer journey and searching for ways to purchase a product. Whereas, when the customer is at the awareness stage and looking for product information, online authority is the key driver of organic clicks.

This study reports the results of semi-structured interviews conducted to explore the factors affecting Jordanian listed firms' decisions on whether or not to have a corporate website and, if so, whether or not to use it in investor relations activities. Corporate interviewees noted that the decision to have an online presence was motivated by a desire to enhance the company's image and reputation, and the need to re-brand the company was often a key event triggering website adoption. Particularly important here were international influences, whether international partners, shareholders or competitors. However, in all cases, top management support was essential and played a key role in influencing the ways in which companies use their website

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Diana Dawson

Can you tell me if there are any crowd marketing experts here? I am interested in this type of promotion at this stage. I run a personal blog on psychology, I want my articles and ideas to be seen by more people. I plan to spread the information on forums, because there are always a lot of people there. I will be glad if someone will respond to my request.

Mar 16, 2024

LanaGT

You can search for online forums or communities yourself related to psychology, mental health, self-help, or any specific niche in psychology that matches the content of your blog. Instead of directly promoting your blog, focus on having meaningful conversations, answering questions, and providing valuable information related to psychology topics. This will help build trust and attract users to view your blog. If appropriate, share excerpts from your blog posts or link to your articles as additional resources to support your points in forum discussions. However, be sure to follow forum rules regarding self-promotionDon't forget to approach crowdfunding marketing with integrity and respect for each forum's community guidelines. Or delegate this to the professionals forum link building https://linkbuilding.website/. Either way, good luck!

Mar 29, 2024

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Mar 08, 2024

LanaGT

Diana Dawson, you can search for online forums or communities yourself related to psychology, mental health, self-help, or any specific niche in psychology that matches the content of your blog. Instead of directly promoting your blog, focus on having meaningful conversations, answering questions, and providing valuable information related to psychology topics. This will help build trust and attract users to view your blog. If appropriate, share excerpts from your blog posts or link to your articles as additional resources to support your points in forum discussions. However, be sure to follow forum rules regarding self-promotionDon't forget to approach crowdfunding marketing with integrity and respect for each forum's community guidelines. Or delegate this to the professionals forum link building https://linkbuilding.website/. Either way, good luck!

Mar 29, 2024

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