Post
Send post
flipmartin
Feb 24, 2023
|
We build an empirical framework using search queries and organic click data which provides model-based guidance to SEO practitioners for keyword selection and web content creation. Specifically, we study how search characteristics (search query popularity, search query competition, search query specificity, and search intent) and website characteristics (content relevance and online authority) interact to affect the expected organic clicks as well as the organic rank a website receives from the search engine result page (SERP). It is often thought that content relevance is a key factor to improve the effectiveness of SEO Keyword Search Tools We find, however, that content relevance is an important factor in driving organic clicks only when the consumer is farther along in the customer journey and searching for ways to purchase a product. Whereas, when the customer is at the awareness stage and looking for product information, online authority is the key driver of organic clicks.
This study reports the results of semi-structured interviews conducted to explore the factors affecting Jordanian listed firms' decisions on whether or not to have a corporate website and, if so, whether or not to use it in investor relations activities. Corporate interviewees noted that the decision to have an online presence was motivated by a desire to enhance the company's image and reputation, and the need to re-brand the company was often a key event triggering website adoption. Particularly important here were international influences, whether international partners, shareholders or competitors. However, in all cases, top management support was essential and played a key role in influencing the ways in which companies use their website
This study reports the results of semi-structured interviews conducted to explore the factors affecting Jordanian listed firms' decisions on whether or not to have a corporate website and, if so, whether or not to use it in investor relations activities. Corporate interviewees noted that the decision to have an online presence was motivated by a desire to enhance the company's image and reputation, and the need to re-brand the company was often a key event triggering website adoption. Particularly important here were international influences, whether international partners, shareholders or competitors. However, in all cases, top management support was essential and played a key role in influencing the ways in which companies use their website
Report
You have any problems or suggestions, feel free to contact us.
|
Transmit
Submit
@
Emoji
😀
😁
😂
😄
😆
😉
😊
😋
😎
😍
😘
🙂
😐
😏
😣
😯
😪
😫
😌
😜
😒
😔
😖
😤
😭
😱
😳
😵
😠
🤔
🤐
😴
😔
🤑
🤗
👻
💩
🙈
🙉
🙊
💪
👈
👉
👆
👇
🖐
👌
👏
🙏
🤝
👂
👃
👀
👅
👄
💋
💘
💖
💗
💔
❤
💤
💢
Clubs
Load prev page
Load next page
Friends
Load prev page
Load next page
|
Picture
Youtube
Video
Submit
|
Picture
Youtube
Video
Submit
*The format of url is not valid, check and try again please
Emoji
😀
😁
😂
😄
😆
😉
😊
😋
😎
😍
😘
🙂
😐
😏
😣
😯
😪
😫
😌
😜
😒
😔
😖
😤
😭
😱
😳
😵
😠
🤔
🤐
😴
😔
🤑
🤗
👻
💩
🙈
🙉
🙊
💪
👈
👉
👆
👇
🖐
👌
👏
🙏
🤝
👂
👃
👀
👅
👄
💋
💘
💖
💗
💔
❤
💤
💢
Clubs
Load prev page
Load next page
Friends
Load prev page
Load next page
|
Picture
Youtube
Video
Submit
Upload video
Start to upload
*Video type must be MP4
Emoji
😀
😁
😂
😄
😆
😉
😊
😋
😎
😍
😘
🙂
😐
😏
😣
😯
😪
😫
😌
😜
😒
😔
😖
😤
😭
😱
😳
😵
😠
🤔
🤐
😴
😔
🤑
🤗
👻
💩
🙈
🙉
🙊
💪
👈
👉
👆
👇
🖐
👌
👏
🙏
🤝
👂
👃
👀
👅
👄
💋
💘
💖
💗
💔
❤
💤
💢
|
|